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Assignement 1 ) Marketing plan project : Write about the Market-Product focus an

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Assignement 1 )
Marketing plan project :
Write about the Market-Product focus and the marketing program strategy and tactics of the company Apple. Use recent sources if possible.
Assignment 2 :
Using the screenshots provided answer the question from the Case in the Marketing book by Roger A Kerin and Steven W. Hartley:
What are the reasons or appeals that might cause potential customers in the following markets to buy a Daktronics scoreboard, electronics display, or large-screen video display? (a) A Major League Baseball team, (b) a high school for its football field, (c) a local hardware store, and (d) a state highway department.
(a) Do a SWOT analysis for Daktronics. (b) For one entry in each of the four cells in your SWOT table (strengths, weaknesses, opportunities, and threats) suggest an action Daktronics might take to increase revenues.
Using Figure 2–5 in Chapter 2 as a guide, identify an action Daktronics might take to increase sales in each of the four cells: (a) current markets, current products; (b) current markets, new products; (c) new markets, current products; (d) new markets, new products.

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