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Marketing

Must end with a conclusion that reaffirms your thesis.

The Final Paper will be titled “An Integrated Marketing Strategy for ____.” You will fill in the blank with an existing or a new brand name of your choice. The goal of the paper is to integrate theories and concepts from the textbook and readings into your own ideas to create specific marketing ideas to promote the brand (good or service) with a particular target market.
You must
Provide an Overview/Executive Summary of the marketing strategy.
Describe the good or service and desired brand image.
Describe the target market, including buyer motivations, demographics, and psychographics.
Describe the overall marketing strategy, including positioning strategy versus competitors.
Describe a promotions and advertising campaign that includes a description of one advertisement.
Recommend and describe a Public Relations campaign.
Describe the use of an Internet
marketing campaign, including web site and use of email.
Describe a direct marketing campaign, including Customer
Relationship Management.
The An Integrated Marketing Strategy Final Paper
Must be six to eight double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the University of Arizona Global Campus Writing Center
Must include a separate title page with the following:
Title of paper
Student’s name
Course name and number
Instructor’s name
Date submitted
Must begin with an introductory paragraph that has a succinct thesis statement.
Must address the topic of the paper with critical thought.
Must end with a conclusion that reaffirms your thesis.
Must use at least four scholarly sources in addition to the course text, including a minimum of two from the University of Arizona Global Campus library.
Must document all sources in APA style as outlined in the University of Arizona Global Campus Writing Center.
Must include a separate references page that is formatted according to APA style as outlined in the University of Arizona Global Campus Writing Center.

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Marketing

This marketing article summary must be at least 2 pages of content and a reference/cited page, cover page apa format double space 12 font times new roman

This marketing article summary must be at least 2 pages of content and a reference/cited page, cover page APA format Double space 12 font Times New Roman

Categories
Marketing

What kinds of a/b tests would you consider conducting next?

EVALUATE CASES OF A/B TESTING
Watch the following videos from Optimizely. (Note: these are promotional videos for the A/B Testing services of a company called Optimizely, but they do demonstrate how real firms use A/B Tests).
https://www.optimizely.com/customers/codeorg/
https://www.optimizely.com/customers/bleacher-report/
DISCUSSION QUESTIONS
In your initial post, please answer the following questions. Then respond to your classmates’ posts.
1. What did the firm consider as its measures of conversion?
2. What kinds of improvements did the firm experience from A/B Testing?
3. What were the independent variables they mentioned manipulating?
4. What kinds of A/B Tests would you consider conducting next?

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Marketing

Requirement: 100 words minimum

Book:Besley, S., Brigham, Eugene, (2022). CFIN (7th ed.). Cengage Learning, Inc.
ISBN: 978-0357533710
Prompt 1: Describe in detail the key features of a bond (face value, maturity, coupon rate, coupon, yield to maturity, current yield). What are the cash flows associated with a bond? What is a discount bond? Premium bond? Par bond? How does the price of a bond vary in relationship to market rates?
Requirement: 150 words minimum
Prompt 2: How does business activity affect interest rates? How do interest rate levels affect stock prices as well as bond prices? Detail how interest rates are determined.
Requirement: 100 words minimum

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Marketing

3.provide an analysis of a company that is practicing and promoting green marketing.

1.What is green marketing?
2. How does it relate to corporate social responsibility (CRS) and marketing ethics?
3.Provide an analysis of a company that is practicing and promoting green marketing. Are they successful in their efforts? Why or why not?

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Marketing

Use 12 pt font, times new roman, 1″ margins on all sides, double-space.

#1: Read the Case Study on page 466 – 469 of the textbook.
#2: Answer Question #4, both a) for 5 points and c) for 5 points.
= 10 points
Respond with two typed paragraphs for your thoughts on a) and two paragraphs for your thoughts on
c).
Use 12 pt font, Times New Roman, 1″ margins on all sides, double-space.
A paragraph consists of four (4) complete sentences MINIMUM written in the grammatically correct form and spelled correctly.
Please do not plagiarize the book.
ALSO REQUIRED TO READ: Supplemental Reading on “Marketing to Millennials vs. Gen Z”
LINK:
https://blog.hubspot.com/marketing/millennials-vs-gen-z?utm_campaign=Marketing%20Blog%20Weekly%20Email%20Sends&utm_source=hs_email&utm_medium=email&utm_content=80932716
Files include pages and Question. ONLY ANSWER #4 A AND C.

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Marketing

I also do not believe the apa ciations should count as word amount because your copying and pasting those infomation.

Please review the powerpoint that is uploaded to better help guide you in this case study.
You do not need to create a cover page i will do that myself just focus on the assignment please.
AT QUESTION 5 WHEN CREATING THE TICKECT PLAN PLEASE MAKE SURE TO PROVIDE FAMILY TICKET PICKET OF 6 OR HAVE AN OPTION WHERE FAMILY CAN CREATE THEIR WHEN TICKECT PACKAGE PLEASE. I ALSO DO NOT BELIEVE THE APA CIATIONS SHOULD COUNT AS WORD AMOUNT BECAUSE YOUR COPYING AND PASTING THOSE INFOMATION.
THE QUESTIONS ARE IN THE FILER THAT IS UPLOADED AS WELL, IF YOU HAVE ANY QUESTIONS PLEASE LET ME KNOW HE I CAN BETTER GUIDE YOU. THAANK YOU SO MUCH.

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Marketing

– class: marketing

– Class: Marketing
Please answer the following questions. The answer to each question must be at least 200 words.
Q1: Identify major marketing challenges for an industry or an organization that you believe should be addressed.
Q2: What image would you use to define a market within a particular industry (the overall market, not a store)? Provide a reason as to why this image is best suited to define your chosen market.
Book for this class is attached below

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Marketing

Please read both articles and prepare a 1-2 page (no more than that); double spaced; size 12 and in times new roman font or similar) write up, explaining based on the reading how as a result of peers, social media and social commerce, the traditional marketing funnel is evolving.

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Instructions
In a Digital and Mobile first world, it seems these days products of choice are getting down right “democratic” in a sense. As mentioned in the video we saw on the Amazon coat in class, people aren’t just shopping for stuff anymore but rather for “likes” and “follows”. People tend to buy specific items to be part of a social club or movement. So, I believe is the case with famous “Amazon coat”.
Please read these articles regarding the Amazon Coat here and here
Please read both articles and prepare a 1-2 page (no more than that); double spaced; size 12 and in Times New Roman font or similar) write up, explaining based on the reading how as a result of peers, social media and social commerce, the traditional marketing funnel is evolving. Elaborate on your views but back it up with industry benchmarks and data.
In your write up, I am looking to see your own thoughts on this retail item phenomenon, not just facts and statements. Your facts and data should support your thinking.
***NOTE, THIS IS NOT A THESIS PAPER, I WANT HIGH LEVEL SUMMARY OF INFORMATION, HENCE THE REASON I SPECIFIED ONE PAGE***

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Marketing

Students must use the shared google document with their instructor and also provide the link at the submission.

Common Assessment Content and Instructions
In preparation for a group marketing plan, every student is expected to prepare a section of the report individually. This individual assignment focuses on some of the research and analysis necessary before specific marketing strategy is developed. Your instructor will assign the specific research section (it could be external environment, competitors, consumer analysis) but, importantly, you must demonstrate your ability to find relevant secondary sources for your assigned industry and then write your analysis from these sources.
Each student should start their report with an industry overview as guided by the following:
Industry Overview
An industry analysis is a marketing process that provides statistics about the market potential of your business products/services.
This section should include:
* Size of the industry in the UAE (such as revenue data and/or sales volume).
* Growth of the industry over the past 3 years in the UAE.
* Identify key competitors in the UAE market.
In developing this industry overview students are expected to use credible data from industry-based databases, such as Euromonitor and Statista databases. Your instructor will discuss these database tools in class.
It’s important to profile the current state of your industry. Identify and indicate where the industry seems to be heading, using metrics such as size, trends, and projected growth, with plenty of data to support your findings.
Assigned Research and Analysis Section
Next, the student should follow a relevant content guide for the particular research and analysis section they are assigned, as provided by the instructor. For instance, students undertaking an external environmental analysis might be expected to identify relevant information within the demographic, economic, cultural, political, technological and natural environments and then explain how these external factors impact the assigned industry/product category (whether an opportunity or threat). Alternately, students assigned to undertake a competitor analysis might be directed to identify direct and indirect competitors and undertake an analysis of their market positions, marketing strategies and competitive advantages.
Importantly, students should do more than provide facts using relevant and credible secondary sources (i.e., databases such as Euromonitor or Statista). They should discuss the implications of their findings for their assigned product category and use relevant course concepts to provide a logical analysis. Students should aim to provide enough depth and breadth to each issue also.
The Report Format
* A guide of 3-5 pages in length is recommended.
* Include page numbers.
* Use heading and subheadings as well as section numbers to add clarity.
* Information sources should be acknowledged and referenced as advised by your instructor.
It is required that each student should write and develop their project in a Google Document for the duration of the project (and keep it for one month after final grade) using their Google Accounts. All work must be completed and organically developed within that document. Nothing should be pasted (nor directly typed) from another document. It must be started and finalized within that document and include all editing. You must be signed into your own Gmail account when editing. Students must use the shared Google Document with their instructor and also provide the link at the submission. Failure to follow these instructions or the inability to produce these aforementioned materials at the request of your instructor or Department Chair can result in a 0 grade for your submission or an academic misconduct finding.
The Report Submission
* This report should be submitted through SafeAssign in a Microsoft Word or Adobe PDF document.
* The link to the Google Document should be provided in the submission.
* Reports containing plagiarism will be awarded zero and this will be reported for academic dishonesty.