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Read the case, Why AI, Machine Learning And Big Data Really Matter To B2B Compan

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Read the case, Why AI, Machine Learning And Big Data Really Matter To B2B Companies (Links to an external site.).
Answer the following questions in an APA-formatted paper (with APA citations/references):
What was the goal in the case?
What data did the organization use? How was it gathered? Cleansed?
How was Big Data applied? What types of analysis were used?
Was the project a “success”? Why or why not?
How should the success/failure of the project be measured?
What visualizations you would have recommended?
Cases must be written using APA style guide (APA cover sheet, citations/references):
Claims and/or POV supported with evidence (sources) and/or logic
https://www.forbes.com/sites/bernardmarr/2017/11/03/why-ai-machine-learning-and-big-data-really-matter-to-b2b-companies/?sh=796845141f2a

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