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You are required to submit a substantial response analysis to the question(s) asked. A substantial response is one that stays on topic and fully addresses the assignment in a clear, concise, and meaningful manner.
Case Study: Human Resources as Business Strategy – Ocean House
Case Study Summary
Ocean House, a high-end resort, is one of the 97 five-star hotels in the world. Forbes magazine credits Ocean House’s rating to about 25% physical property and 75% staff. Rather than targeting a specific amount of annual profit in the first few years of operation, Ocean House invested in its staff. Ocean House spent money recruiting, selecting, and training its staff. It also spent money on improving the guests’ experience before charging a rate that would support its spending. It lost money initially, charging $500 a night. By the third year, the rate was $1,500 per night and Ocean House was making a profit. Human Resources is a key part of Ocean House’s business strategy and planning. Every manager is involved in the recruiting process. Ocean House keeps its five-star rating by constantly pushing for excellence.
Question 1: Why is the staff a critical competency for a business like Ocean House?
Question 2: Why didn’t Ocean House’s initial business strategy focus on profit? How would a new company in your area survive this strategy?
Question 3: Provide a brief SWOT analysis of Ocean House.
Requirements:
Use APA format; include a title and references page
Your written assignment should include a minimum of 500 words
Use Times New Roman font size 12 and one inch margins
Must be submitted as an MS Word document
Submit original work (not plagiarized) because all papers will be checked by TurnItIn

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